In San Francisco last night, and was served Anchor Steam Beer in Dave’s. And there’s how it came.
It’s odd (and wrong) to have beer in a different glass, particularly a Guinness glass, since I get confused as to why my Guinness is an amber coloured, medium-bitter drink which is slightly too gassy for my taste. But look closer.
It’s a dual-branded glass. It’s also branded ‘Harp lager’.
For a company that consistently gets its branding so correct, I’m rather amazed that Guinness/Diageo would produce a dual-branded glass like this. True, the Harp branding is in black, and therefore would be invisible when this glass is used for Guinness, and only visible when it’s used for Harp lager. But. Even so.
Have you seen any other dual-branded glasses? Let me know in the comments.
4 Comments for When glass branding goes a bit… odd.
Rae | December 30, 2009 at 11:03 pm
T. Carter | December 31, 2009 at 1:28 am
I’d guess the glass was intended to be used for a Black & Tan … You’d have each logo visible next to the respective brew that way …
Malt & Barley | December 31, 2009 at 11:47 pm
Not familiar with other dual-branded glasses (aside from a non-beer sponsorship) — but this one has a clear purpose.
The intent of this glass is to encourage bartenders and patrons to switch their “black and tans” from a Bass Ale base to a Harp Lager base. The latter concoction doesn’t really work as well, but it’s all in the family for Diageo.
Happy New Year to all.
hopjuice | January 5, 2010 at 6:10 am
It’s quite funny Diageo promoting black and tan – it’s not a common drink in Ireland, and even in Britain where the style originated, it’s not common. In Japan, Half and Half – a stout and a lager – is very common though.
Hub in Japan do dual brand glasses with Hub on one side and Ale House on the other. I wouldn’t recommend going there while you are in Japan though – the beer is awful.
I haven’t seen dual branding on a glass but was recently served a Guinness in a Pilsner glass (and labelled as such) – has a moment of confusion before realising it was the bar staff, not I that had the problem.