If you have already seen the new Guinness World ad, you’re probably wondering how they made it.

This is how, in case you were wondering.

If you’re not, I should point out that the main image behind this blog is Whitstable Bay Organic Stout (other stouts are available!) and that my next blog posting will be all about the Carlsberg Visitor’s Centre.

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For reasons best known to Guinness’s PR team, I am the proud recipient of a small USB stick containing a few shots of the new Guinness ad.

I’ve studied them. One has a man attached to a rocket. Another has lots of diggers. A third has a camera pointing at some snow. A fourth, shown above, appears to be a still of the TV ad, shown on a little telly inside a cheap car, where the ad-men are sheltering from the rain.

I have no idea what’s going on.

One of the shots is entitled ‘Coralman’ on the USB stick, if that’s of any help at all.

Lovers of the black stuff, or lovers of beautifully-crafted television advertisements, might like to watch the television tomorrow evening, where apparently we’ll be able to see the whole thing. I suspect it’ll be trying to sell us Guinness of some variety. Which will be a good thing.

(Later: here it is!)

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